We define the topics, pages and editorial structure that support your offers, organic ranking and long-term acquisition.
Editorial strategy built for outcomes
What you get in the first weeks
They trust us
Our commitment
Random blog posts do not drive growth. A structured editorial strategy connects your expertise to the exact search queries your potential customers use, building a sustainable acquisition channel that compounds month after month.
At Inprogress, every content decision is informed by keyword data, competitive analysis and your business priorities to maximize organic visibility and lead quality.
Our responsibility
Content without strategy is noise. We take responsibility for building a structured editorial framework where every piece of content serves a clear purpose: ranking for high-value keywords, supporting your sales funnel and establishing your authority.
At Inprogress, we align content production with measurable business outcomes, not vanity metrics.
Recent projects where we made a measurable impact.
Clutchain
Mobile-first gaming product connected to FACEIT, with progression loops, rankings, rewards, and web conversion journeys.
LAUNCH IN PROGRESS
Clink
Web-first whitelabel platform for bio-links and digital business cards, with advanced branding, admin operations, monetization, and real-time analytics.
+500 active entrepreneurs
MyBudly
Mobile+web social ecosystem with gamification, real-world tree planting, mini-games, AI features, integrated crypto wallet, and premium monetization.
€2,000,000 raised
Le Monde
Continuous Sirius evolution to harmonize editorial workflows and streamline newsroom collaboration.
3M+ written articles
COMING SOON
We have supported many other projects. Additional detailed case studies are being prepared to share our approach and measurable outcomes.
We select topics based on search volume, competition analysis and alignment with your offers for maximum business impact.
We build topic clusters and internal linking structures that strengthen your entire domain authority over time.
You receive a complete editorial calendar with briefs, formats and publishing cadence ready for execution.
It is a structured plan that defines what content to create, for which keywords, in what format and at what frequency to grow your organic traffic and generate business opportunities.
It connects your expertise to the search queries your target audience uses.
We analyze search volume, keyword difficulty, competitive gaps and alignment with your products and services.
Topics are ranked by their potential to drive qualified traffic that converts into leads or customers.
Yes. We can deliver the strategy only or handle end-to-end execution including content writing, optimization and publishing.
Each piece is optimized for SEO with proper heading structure, internal linking and meta data.
Initial ranking improvements typically appear within two to three months. Significant traffic growth compounds over six to twelve months of consistent execution.
We set realistic expectations and track progress monthly with clear reporting.
Yes. We often start by auditing and optimizing existing content before creating new pages. Refreshing underperforming content can deliver quick wins.
Our strategy combines content optimization, new content creation and structural improvements for maximum impact.
Complementary expertise
Based on your current priorities, these expertise areas are frequently combined to accelerate delivery without compromising quality.
Useful content that attracts qualified traffic and converts
We build an editorial strategy aligned with your offers, SEO and acquisition funnel.
View expertiseBusiness-oriented organic searchStrong organic search foundations for sustainable acquisition
We build the technical, editorial and structural foundations that turn your organic traffic into qualified pipeline.
View expertiseTECHNICAL & EDITORIAL SEO AUDITIdentify the SEO blockers slowing your growth
We analyze your structure, technical setup, content and visibility signals to prioritize the actions that will have a real business impact.
View expertiseFrom the blog
Methods, costs and field notes to help you prepare your project.