YOUR ART DIRECTION

A visual identity that tells who you are

Name, brand guidelines, logo, palette, editorial tone: we build the brand identity that sets you apart and guides your entire product.

Art direction built for impact

What you get in the first weeks

  • Brand positioning and personality
  • Logo and visual identity system
  • Color palette and typography
  • Guidelines applied to your product

They trust us

Le Monde logoL'Obs logoRexel logoCourrier logoTelerama logoL'Equipe logoLe Temps logoClutchain logoLe Monde logoL'Obs logoRexel logoCourrier logoTelerama logoL'Equipe logoLe Temps logoClutchain logo

Our commitment

An art direction that drives every product decision

A good art direction is not decorative. It drives every product decision, from landing page to onboarding, giving your team a clear frame to make calls.

We work with you on the foundations: visual positioning, graphic system, guidelines. Your team and partners know exactly what respects your brand and what drifts from it.

Our responsibility

An identity that lasts and lives in the product

Too many art direction projects stop at the PDF deliverable and never live in the actual product. The result: a website that looks nothing like the app, communications that drift from the brand, a team that no longer knows what to follow.

We systematically produce a graphic system anchored in your guidelines and support its rollout across your screens. The identity is alive, consistent on every touchpoint and built to evolve.

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Why Inprogress?

Prioritization

We help you decide quickly what should be built now and what should wait.

Quality

We enforce technical quality to prevent slowdowns and avoid product debt.

Speed

A product should move continuously, with a delivery rhythm the whole team can trust.

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Frequently asked questions

We work on SaaS products, internal business platforms, customer portals and transactional websites.

We can either take over an existing codebase or start from a clean foundation.

We begin with a fast product, code and roadmap assessment.

Then we structure a clear backlog and define a progressive delivery plan.

Yes. We operate as an extension of your team with fully transparent execution.

  • Shared backlog
  • Clear decision log
  • Weekly sync rituals

At product launch when identity must be built from scratch, during a funding round to professionalize perception, or during a strategic repositioning.

We also step in when identity has scattered across multiple vendors and needs to be brought back into coherence.

Branding defines who you are: name, logo, colors, tone, values. Product design translates that identity into real interfaces and user journeys.

The two are complementary. We cover both and make sure one feeds the other, rather than treating them in silos.

Expect 3 to 6 weeks depending on scope: a full identity with naming, logo, guidelines and applications takes longer than a simple visual refresh.

We scope the engagement upfront so timing and cost are clear from day one.

Let’s talk about your project

A web or mobile application to launch, or a product to accelerate?
Book 30 minutes to align on the right next step, without wasting cycles.
See our work