Context
MyBudly is a high-complexity product combining social network dynamics, gamification, ecological impact mechanics, in-app economy, AI features, and web3 modules.
The product runs across two complementary surfaces:
- a mobile app (core engagement and daily usage)
- a web platform (public profile, digital cards, dashboard operations, analytics, referral, wallet)
The stack relies on Firebase plus a GCP Cloud Functions API layer, with a broad set of product modules.
Starting point
The project was built from scratch.
We handled the full chain:
- product framing and prioritization
- full UX/UI design
- mobile and web development
- business modules (premium, wallet, referral, analytics)
- long-term maintenance and evolution over 36 months
Challenges
Keep a simple user experience despite deep product mechanics. The platform combines social features, quests, resources, mini-games, trees, companions/NFT logic, payments, and referral economics.
Align mobile and web without fragmentation. Journeys had to remain coherent across app, public profile, dashboard, and business modules.
Sustain delivery speed over time. The roadmap included many concurrent streams and required stable production execution.
Our approach
1. Product structuring and UX/UI design
We built the product foundations from day one: journey architecture, screen hierarchy, progression rules, engagement loops, design system, and reusable components.
2. Mobile social core
The app was structured around community usage:
- feed, discovery, hashtags, follow/follow requests
- customizable profiles and enriched content blocks
- notifications, bookmarks, moderation/reporting flows
3. Gamification and progression engine
We implemented a complete engagement layer:
- welcome, daily, and permanent quests
- daily rewards, streaks, step-based mechanics
- multiple mini-games (Budly Hero, Budly Bird, Budmories, Find Budlies, etc.)
- monthly/seasonal rankings (experience, steps, trees, streak, sponsor) with period logic
4. Ecology and planting mechanics
The ecological axis was treated as a core product pillar:
- seeds/drops/coins resource model
- planting journeys and progression triggers
- individual and collective tree tracking with detailed views
5. Companion system and in-app economy
We delivered a deep companion layer:
- companion creation and evolution
- yield claiming and history
- accessories, rarities, boosters
- accessory marketplace (listing, buying, price editing, history)
- chests and reward mechanics
6. AI capabilities integrated into real usage
Production AI flows include:
- image generation via dedicated endpoint (
/ai/image-creation) - companion AI discussion in text and voice (
/ai/create-discussion,/ai/discussion,/ai/send-vocal)
7. Wallet, token, and web3 layer
We integrated an operational web3 stack:
- wallet connection (MetaMask, Sequence, WalletConnect) on BSC
- wallet address registration and account linkage
- BUD / USDC balance and transaction visibility
- referral flows connected to wallet data
8. Referral and monetization
Revenue architecture was designed across multiple layers:
- premium subscriptions (monthly/yearly), companion offers, NFC products
- referral dashboards (overview, stats, bonus, portfolio)
- referral model designed up to 10 levels on the business side, with L1/L2 operational steering and bonus pools in production
- transaction-level tracking for commissions and wallet payouts
9. Web command center and admin capabilities
The web layer acts as an operations cockpit:
- profile editing and branding controls
- content management (contacts, social links, links, gallery)
- public profile and digital business card pages
- team management (invites, CSV import, roles)
- detailed analytics (views, clicks, CTR, top links, device, country)
10. Continuous delivery and maintenance
The product was delivered over 36 months with iterative releases: new modules, continuous optimization, and production stability at scale.
Results
MyBudly evolved from a blank slate to a complete social ecosystem across mobile and web, with strong functional depth.
The combination of social, gaming, ecology, AI, and web3 was industrialized into a maintainable execution model that supports long-term business evolution.
Operational summary
| Topic | Initial situation | Implemented evolutions | Impact |
|---|---|---|---|
| Product launch | No existing foundation | Full framing, design, mobile+web build, and ongoing maintenance | Complete ecosystem delivered to production |
| User engagement | Core loop to invent | Quests, rewards, mini-games, streaks, monthly rankings | Higher retention and repeat usage |
| Social experience | Scope not yet structured | Feed, discovery, hashtags, follow graph, enriched profiles | Clearer community experience |
| Ecological layer | Value promise to operationalize | Resource model + planting flows + detailed tracking | Tangible and differentiated product value |
| Premium economy | Monetization model to define | Subscriptions, companion offers, NFC products, referral bonuses | More robust and trackable revenue streams |
| AI + web3 | Advanced modules to stabilize | AI image generation, AI text/voice chat, BSC wallet, BUD/USDC tracking | High perceived value on differentiating features |
